Close to the consumer

51° 6’ 7” N
2° 35’ 30” O

Consumers define the trends in tobacco goods: “At the moment there is a big demand for large packs of fine-cut,” explained Klaas Vandendries and pointed to two customers who were standing in front of a pallet with plastic boxes from a wide range of different tobacco brands.

His recipe for success is to identify the needs of customers and react to them quickly. In the year 2000, he opened the first Real Tobacco shop in Adinkerke on the Belgian coast. His company now has a dozen shops in the region and he also operates two filling stations.

In keeping with the name of the company, the core of the product range is formed by tobacco goods. These are supplemented by typical national products such as Belgian beer and Belgian chocolate and pralines.

The focus and large volumes allow Real Tobacco to give its customers affordable prices and special offers. Alongside price, the primary objective of the company is to impress customers with service and advice.

Klaas Vandendries

Klaas Vandendries

Managing Director
Real Tobacco, Adinkerke

In the Real Tobacco shops, customers will find a rich selection of tobacco products, sweets and beverages.

“Our customers need to know what they can expect from us and that they can do their shopping as simply and conveniently as possible,” commented Klaas Vandendries. “We want to offer them a one-stop shopping experience.”

The proprietor is committed to fostering the specialist knowledge of his employees when it comes to advice. “Some of our customers are looking for alternatives to traditional cigarettes, without having to relinquish taste and familiar rituals. We have responded to this with an attractive offer of e-cigarettes and heat-not-burn products,” explained Klaas Vandendries.

And if he himself needs advice about tobacco goods? Then he turns to his service provider Conway Belgium. “Conway has proved to be a totally reliable partner right from the start.” said Klaas Vandendries. “Apart from professional advice on the product range, we gain an all-round carefree concept from the offer and order phase, through delivery to accounting.”

Expertise in tobacco retail and custo­mer orientation – two things that connect Real Tobacco and Conway Belgium.